Mindcode: The Science of Getting the Brain to Buy, de Klaric, Jürgen. Empresa y Desarrollo Personal Editorial Paidos México, tapa blanda en inglés, 2018

Descripción

The latest book by Jürgen Klaric focuses on how to successfully sell products and services. The method and techniques presented in this book come from various lab studies. They are also endorsed by anthropological and neuroscientific research. In this book, the author proves that the sales processes we commonly use are extremely exhausting and not very effective, mainly because we don’t know how the mind works, even if we listen to people. A bestseller shortly after its launching, MINDCODE has become a commercial and sales model of companies such as General Motors, Movistar, Claro, SAB-Miller and Ikea. Jürgen Klaric is currently recognized as the best scientific promoter, focused on sales, in the world. His work and knowledge in neuroscience, anthropology, psychology and marketing have transformed several international companies and commercial teams who sell products and services. Klaric uses neuropedagogical knowledge in his classes, books and seminars to communicate and teach advanced scientific topics in a useful, fun and practical way.