Up Against The Walmart By Don Taylor Jeanne Smalling (Reacondicionado)

Descripción

Reseña de Up Against the Wal-Marts

Up Against the Wal-Marts es una guía diseñada para ayudar a las pequeñas empresas a competir contra el creciente dominio de los gigantes del comercio minorista corporativo. El libro ofrece estrategias actualizadas centradas en el marketing y presenta formas innovadoras de desafiar a los principales jugadores de la industria, especialmente aquellos ubicados en centros comerciales.

—Los autores exploran las mejores prácticas de empresas pequeñas exitosas de diversos sectores y brindan consejos prácticos para mejorar el servicio al cliente, fomentar la lealtad de los consumidores, aprovechar el marketing electrónico y atraer y retener talento valioso. —Esta obra se presenta como una herramienta estratégica para cualquier negocio que busque mantenerse competitivo en el mercado actual, equipándolos con las herramientas necesarias para prosperar a pesar de los desafíos impuestos por corporaciones más grandes como Wal-Mart.
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Help for smaller businesses to take on the corporate retailing empire. With the giants bigger and more influential every year, the underdogs have an even tougher struggle. This is here to help, with an updated focus on marketing and brand new ways to conquer the shopping malls Goliaths.
—The authors detail the best practices of successful small companies.
The book examines several fast-growth chains in a variety of markets
With advice for improving the customer service and loyalty, maximizing the power of electronic marketing, hiring and keeping great employees, and more, Up Against the Wal-Marts is a formidable strategic tool any business can use to become & remain competitive in the modern market .

—Up Against the Wal-Marts is a guide aimed at helping small businesses compete against the growing dominance of corporate retail giants. The book offers updated strategies focused on marketing and innovative ways to challenge the major players in the retail industry, particularly those in shopping malls.

—The authors explore best practices from successful small businesses across various industries and provide actionable advice on improving customer service, building customer loyalty, leveraging electronic marketing, and attracting and retaining top talent. The book serves as a strategic resource for any business looking to stay competitive in the modern market, equipping them with tools to thrive despite the challenges posed by larger corporations like Wal-Mart.

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